Assignment #4 identified the tactical and strategic gap that NESCAFÉ faces. The team also came up with a brand purpose for NESCAFÉ and some solutions on how to solve the tactical and strategic gaps. Continue reading
Tag Archives: Brand Image
Assignment #2b
Assignment #2b measures NESCAFÉ’s brand image in Singapore, as well as how it is perceived by its consumers. This was done through a primary data collection by conducting a survey. Continue reading